Sally Bulloch, Former Executive Manager at London's Athenaeum Hotel Dies, Age 59

sally bulloch

Sally Bulloch, executive manager at the Athenaeum Hotel until her retirement to South Africa in 2002, passed away on April 10th at age 59.

“Sally was the face of the Athenaeum for more than 25 years,” states Jonathan Critchard, general manager. “She was adored and respected by  hotel staff as well as the countless number of guests for whom she took  such special care and attention. Sally was such a major part of the Athenaeum’s history.  Her passing will leave a void that  will never be filled."

Sally started at the Athenaeum in 1975 as a Sales Manager and was soon Public Relations Manager for the Rank Hotels Group (owners of the  Athenaeum at the time).

Sally took a sabbatical from the hotel in 1984 for eight years to host a popular radio show in Malta, set up her own London public relations agency and help launch the Draycott and the Pelham Hotels.

She returned to the Athenaeum in 1992 as Executive Manager and  remained on-staff until her retirement in 2002.

“Sally’s hospitality was legendary,” said Critchard. “She had a unique genius for making  the Athenaeum’s guests feel welcome, special and at home. Everyone enjoyed her genuine  warmth and sense of fun.  Her natural charm and effervescent personality attracted everyone….Hollywood  showbiz, London society and people of all nationalities, from all walks of life.”

Travel colleagues are invited to express their condolences of  remembrances of Sally at the following e-mail address: [email protected]


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