SeaDream Yacht Club has appointed Kris Endreson its new vice president of sales, Americas. In this role, she will focus on sales growth for the company’s two classic yachts, as well as its new vessel, the SeaDream Innovation. She will report to Christopher Gamble, SeaDream’s senior vice president of sales, Americas.
Endreson has over 20 years of cruise industry experience, having held key sales and marketing positions at both luxury and contemporary cruise companies. Prior to joining SeaDream, she served as the director of global sales at The Ritz-Carlton Yacht Collection and as sales and marketing director for Crystal Yacht Expeditions and Crystal AirCruises. She earlier spent more than five years at Silversea Cruises, ultimately becoming vice president of field sales, U.S. and Canada. Prior to Silversea, Endreson was a business development manager at Royal Caribbean International.
Endreson will be based in SeaDream’s Miami office on Brickell Key. She joins the company as it prepares to expand its fleet for the first time since its founding in 2001 with the introduction of the SeaDream Innovation. Scheduled to begin sailing in September 2021, the new vessel will have 110 ocean-view suites and a one-to-one guest to crew ratio. Other facilities will include three marinas and outdoor dining. The new ship is scheduled to visit all seven continents in its first year, with calls at destinations such as Svalbard, Antarctica, the fjords of Norway, Japan, New Zealand, the Fiji Islands and the Great Barrier Reef.