LeisureLink, a distribution and revenue management provider for specialty lodging suppliers issued its Vacation Demand Index for December 2010. The verdict? A definite turnaround from a soft fall season.
According to the report, demand began to increase across all markets in December.
"While we are pleased to be reporting the increase in demand for December, we are even more excited to see a substantial change in consumer behavior," said Steve Reich, senior vice president of sales at LeisureLink.
The numbers show that conversion improved by 16 percent over the same time in 2009, and 31 percent over November 2010.
"We have also seen substantial rebound in both demand and conversion for Hawaii," said Reich. "Hawaii experienced a 19 percent increase in demand and approximately a 65 percent improvement in conversion. Consumers are going beyond weekend getaways and returning to "fly-to" markets. Hawaii's improvement is a strong indication that consumer confidence is returning and the economy is truly rebounding."
LeisureLink is confident that 2011 will see strong growth that will continue throughout the year.