Adventure Travel Trade Association Launches New Survey

Several thousand adventure travel tour operators, lodges and resorts worldwide were invited this month to participate in the benchmark Adventure Travel State of the Industry Survey, sponsored by the Adventure Travel Trade Association (ATTA) and conducted by Michigan State University (MSU). Upon the study's completion in the fourth quarter of 2006, organizations successfully participating in the survey will receive digital access to the aggregate study in its entirety. Survey results, collected anonymously, are expected to provide insight concerning current practices in marketing, baseline traveler demographics, emerging industry trends, and projections for future industry growth. Adventure travel tour operators, lodges and resorts around the globe are invited to participate in the study. Qualified organizations may access the survey at [www.questionpro.com/akira/TakeSurvey?id=545195]. Final qualified surveys are being accepted through midnight Pacific Daylight Time, October 17, 2006. Once analyzed, the ATTA/MSU survey results will also be available for purchase.

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