To tap into travel market intelligence, Amadeus reports the acquisition of airconomy, an international strategy consultancy based in Frankfurt, Germany.
“Increasingly, companies are relying on hard data to make business decisions, but in the travel industry, the proliferation of travel booking channels makes it ever more difficult to get a consolidated view of a seemingly simple question: how many people want to fly between A and B and how much will they spend?” said David Doctor, Director Distribution Marketing at Amadeus. “This is the question that airconomy will help us answer,”
After the acquisition airconomy will be run as a separate business to develop ideas for new market intelligence products. Amadeus will commercialize the new products and handle ongoing product management.