Greek and Turkish cruise supplier easyCruise has partnered with technology provider Amadeus in order to grow through more bookings via travel agents and to reduce its dependency on direct-consumer purchases. In addition to distributing through Amadeus, executives at easyCruise say they plan to step up the company's marketing to travel agencies.
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The deal makes easyCruise available to more travel agents through the Amadeus system for the UK and U.S. markets. Part of Stelios Haji-Ioannou's easyGroup, which also includes easyJet and easyHotel, easyCruise is now distributed on the browser-based Amadeus Cruise desktop applications for travel professionals and as the Cruise Application Programming Interface for online sales.
Amadeus Cruise, which now offers 19 cruise lines, saw a 20 percent growth in bookings in 2008 over 2007.