Large travel agencies will be among the beneficiaries of Amadeus' launch of its Amadeus Hotel Optimization Package, a set of services and technologies for large travel agencies and TMCs. The program will increase competitiveness, grant efficient access to all relevant hotel content and save valuable time for their travel counselors, Amadeus says.
“Current fragmented and labor-intensive processes across multiple hotel shopping systems are unsustainable both from a profit and customer service perspective. Travel agents are in need of greater visibility and control to efficiently source and sell more hotel content from disparate, multiple sources,” said Hugo Ehrnreich, head of hotel distribution, Amadeus.
“By working closely with our travel distributors, we have developed the Amadeus Hotel Optimization Package, an intuitive one-stop-shop that brings together content from different systems coupled with business intelligence tools to improve traveler care, drive down cost and enhance bottom-line performance, ” Ehrnreich said.
The Hotel Optimization Package offers several solutions including Profit Optimization – to help large travel agencies and TMCs save time and have more control over global hotel programs – and Content Optimization, converting Amadeus into a one-stop-shop for hotel content.
Some of the package elements include: Amadeus Hotel Dynamic Saver, integration of hotel aggregator content and Amadeus LinkHotel.