Amex LoyaltyEdge and First Bankcard Partner

handshakeLoyaltyEdge, part of the Enterprise Growth within American Express, reports it has joined forces with First Bankcard, a division of First National Bank of Omaha, to manage First Bankcard’s rewards programs and to provide enhanced options to First Bankcard rewards customers. Through this collaboration, First Bankcard has implemented an improved user interface for its rewards websites, and will receive enhanced program management capabilities, American Express says.

“The importance of continuing to evolve loyalty programs to meet customers’ needs and desires is undeniable, particularly in today’s competitive environment,” said Ross Christie, General Manager, LoyaltyEdge from American Express. “We are proud to work with First Bankcard to help them achieve future customer satisfaction and engagement goals through our innovative and robust solutions.”  

The new rewards features are now available to First Bankcard customers participating in Maximum Rewards, Rewards Advantage and First AirMiles programs, among others.  

Announced in January 2010, LoyaltyEdge provides end-to-end loyalty services for external clients across industries in a one-stop-shop. This includes designing rewards programs, providing redemption options and fulfillment, and analyzing redemption patterns and behaviors to help inform future marketing strategies. 

LoyaltyEdge delivers a full range of loyalty program services based on client needs, including valuable customer insights, program design and execution, expanded loyalty and redemption options as well as fulfillment capabilities, customer service solutions, targeted and segmented marketing and loyalty and cost management analytics, American Express says.

Visit www.americanexpress.com

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