AMResorts Debuts New Brand at LTX

breathlessMonths ahead of schedule, AMResorts is ready to debut their latest brand, Breathless. Travel Agent met with Lehia McGillen, marketing and distribution coordinators, during the 2013 Luxury Travel Exchange International, who filled us in on the brand.

On November 15, Breathless will open in the Dominican Republic. The style is similar to that of a Secrets, but with a focus on socialization. It will be adults-only, but is geared toward singles, groups or couples who want to mingle. The brand was planned for 2014, but the team decided to turn an anticipated NOW resort into the first Breathless property.

The South Beach-meets-Vegas vibe will include plenty of energy centers, dance spaces, oxygen bars and more. As an introductory offer, the resort is starting with rates of $124 per person per night.

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