Andavo Launches New Social Media Solution for Independent Agents

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Andavo Travel has announced the introduction of Compass, a new fee-based custom social media service that brings new capabilities to its independent contractors and home-based travel agents.

In a written statement Andavo Travel CEO Mike Cameron said the new solution is aimed at travel agents who know they should be participating in social media, but don’t know how to begin or have the time or desire to figure it out. While Compass is not a training program, it allows travel agents to turn their social media over to someone else and focus on vacation planning.

Andavo Travel’s marketing team will execute social media on behalf of participating travel agents on a personal, custom level, Andavo said, noting that Compass is not an automated program with the same generic travel posts for all participating agents. Andavo said its marketing staff will meet individually with the travel agent at an initial consultation call to discuss which social media platforms would be most beneficial to that agent’s business, and what travel niches or specialties the content should focus on.

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Then, Andavo’s team will take care of setting up the social media profile on the agent’s behalf, and committing to executing a set number of custom posts per week (the number varies by social media platform). In addition to posting on the agent’s own profile, Andavo will engage with other users on that platform as well; i.e. liking and commenting on other peoples’ posts, following other accounts, and replying to interaction on the agent’s account. At the end of each month, the travel agent will receive a report showing analytics on their social media for the month and the opportunity to provide feedback on the content.    

At this time, the available social media platforms in the Compass program are Facebook, Instagram, Twitter, and Pinterest, Andavo said.

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