Apple Vacations Adds New Social Media Tools for Travel Agents

Social Media Do's and Don'ts
Photo by Wachiwit/iStock/Getty Images Plus/Getty Images

Apple Vacations is expanding its digital marketing tools for travel agents with a new, agent-exclusive Social Media Board. The new tool is accessible via the tour operator’s revamped Travel Agent Café.

The new Social Media Board has ready-made posts, developed by marketing experts, which are instantly shareable on Facebook, Twitter and Pinterest, Apple Vacations said. With one click, travel agents can share engaging content including photos and videos, customer testimonials, animated graphics, blog posts and more, to enhance their online presence and ultimately, inspire bookings.

Each month, Apple Vacations will upload new content to the Social Media Board to provide travel professionals with fresh material they can include on their profiles. These ready-to-go posts can be combined with additional marketing resources found on the café, such as customizable e-flyers and web banners, for a well-rounded social media plan that will garner interest from clients through fun and informational content.

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

The Social Media Board also highlights travel professionals that are "Social Media Rockstars" to show agents examples of successful strategies used by industry experts. For additional support, travel agents can refer to the recently launched Social Media Agent Resources and Training (S.M.A.R.T.) program, which is also housed on the Travel Agent Café. The S.M.A.R.T. program provides insight on how to create engaging posts, work with influencers and appeal to various demographics. It includes how-to videos, tutorials and guidelines on the best practices for Facebook, Twitter, Pinterest, YouTube, Instagram and other social media platforms.

Apple Vacations offers vacation packages from U.S. departure cities nationwide to vacation destinations throughout Mexico, the Caribbean, Central America, Hawaii and Europe, as well as major North and South American ski resorts.

For more information or to register, visit www.TravelAgentCafe.com

Related Stories

Apple Vacations to Launch New Cuba Cruises From Jamaica

2016 Crystal Apple Award Winners Announced at Apple Vacations Gala

Apple Vacations and Ensemble Travel Group Ink Preferred Partnership for 2016

High Demand for Cuba Tours Prompts Apple Vacations to Add More

Suggested Articles:

Thailand announced a new tourist visa for U.S. travelers to apply in advance to visit safely for up to 60 days. Here's what you need to know.

Accor is taking full ownership of sbe’s hotel asset light business and entered an all-share merger with Ennismore. Here's what it means.

After cruising successfully in Europe the past few months, MSC Cruises is the first major line to receive approval for cruises from Japan. Read more.