Kim Riddle, regional sales manager for the Aruba Tourism Authority, told us that Aruba has lacked one main niche for years, but the destination is looking to make that change. Riddle said that Aruba is strongly marketing itself as a culinary tourism destination, which will become its main niche market.
“We are really looking to make this a culinary destination. We want that to be our main niche,” she told us at Luxury Travel Expo. “It’s safe and it’s very easy to get to, but the main thing we want to promote is that we are a foodie’s paradise.”
The Caribbean island recently saw a $500 million investment to build and refurbish its infrastructure, from restaurants to hotels. “We are here to promote Aruba as a luxury destination,” she said, “and when you think luxury, you think culinary.”