ASTA to Host First Event in China

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The American Society of Travel Agents (ASTA) is headed to China for its first-ever event in the country.

Billed as the first event between U.S. and Chinese travel agents, the ASTA China Summit will take place November 8 – 12 in the southern city of Guiyang, a booming tourist destination with a population of 4.5 million people.

“They have really developed their infrastructure, with a new airport and high-speed rail,” said Erika Richter, communications director at ASTA, in a recent press call on ASTA members' recent financial performance and the organization's top legislative priorities for 2017.

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Part of the province of Guizhou, the region is home to a thriving ecotourism scene, with famous karst mountain formations and the highest waterfall in China.

During the event travel agents can expect three-night pre- and post-fams, as well as a welcome banquet, city sightseeing, cultural immersion events, a trade show and educational and networking sessions.

Richter says that ASTA was able to partner with China Southern Airlines, the third-largest airline in the world and the largest airline in Asia, on a special airfare deal for attendees. Roundtrip airfare with two stops costs $299 in coach and $1,299 in business class, with travel available from North American gateways LAX, SFO, JFK, YYZ, YYV and MEX.

An early bird rate of $249 is available until April 30, with a $50 savings available for ASTA and NACTA members with their member discount code. The three-night pre- and post-fams are $299 all-inclusive, based on double occupancy. Registration includes roundtrip airport transfers, most meals, trade show, general session, product training, the China Specialist certification, city tours, and a welcome banquet and show.