At Sales Meeting, Signature Expands Hotel & Resort Program

Signature has announced the next phase of expansion of its hotel and resort program, which is now entering its ninth year. The 2014 collection will have 803 hotels, resorts, lodges, and spas in 450 unique destinations worldwide.

In total, over 60 new hotels and resorts have joined the collection for 2014.

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Notable additions to Signature’s preferred program include city hotel properties such as Capella Georgetown in Washington, D.C.; St. Regis Abu Dhabi; Hassler Roma; Palace Hotel Tokyo; Corinthia Hotel London; De L’Europe Amsterdam; Shangri-La Bosphorus, Istanbul; Langham Place, Fifth Avenue, New York, NY; Gran Melia Madrid; Trump Ocean Club International Hotel & Tower in Panama City, Panama; King David Hotel Jerusalem; Twelve at Hengshan, Shanghai; Londra Palace Hotel Venice; Pan Pacific Hotel Seattle, WA; and the Hyatt Regency Hotel in Kyoto, Japan.

For the growing active/adventure market, Signature has added Inkaterra Machu Picchu Pueblo, Inkaterra Reserva Amazonica, and Titilaka in Peru; the Galapagos Safari Camp in Ecuador; and a number of unique lodges and camps in Botswana, Zambia, Zimbabwe, and Namibia, all managed by Wilderness Safaris.

Additional resorts include the new Nizuc Resort and Spa in Mexico; Mukul Beach, Golf and Spa in Nicaragua; Cap D'Antibes Beach Resort in France; Canaves Oia Hotel & Suites in Santorini; Kivotos Resort in Mykonos; Azura Resort in Mozambique; the Ritz-Carlton Aruba; the new Andaz resorts in Maui and Peninsula Papagayo in Costa Rica.

“We are very pleased with the progress we have made with our hotel program since our launch almost nine years ago,” stated Ignacio Maza, Signature’s EVP. “Our collection now brings together world-class properties in 87 countries all over the globe. In addition, we have strengthened and improved our consumer privileges at a number of hotels, making our 2014 hotel program our best ever.”

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All participating hotels offer breakfast for two daily and a special Signature benefit, such as one lunch/dinner for two during stay, a complimentary round of golf, spa treatments, airport transfers, $100 resort credit, or other amenity. These exclusive privileges are in addition to late check-out, early check-in, upgrades, preferential rates and availability.

Signature’s 2014 Hotel & Resort directory will be released on December 6. The new publication will be customized for Signature’s member agencies with personalized editions and mailed to the network’s most valued clients. A companion hotel program direct mail piece will be mailed to clients who do not receive the annual directory.

In addition to the printed pieces, Signature’s hotel program now has over 20,000 pages of proprietary online content available to front-line consultants and consumers through members’ websites. This content includes images of each hotel, a booking engine, detailed room descriptions with photos for each category, Google Maps, destination information, hotel facilities, online links to key contacts on property, ability to view multiple hotels simultaneously and dining information.