Brand USA Appoints Chris Thompson as New President and CEO

chris thompasonChris Thompson will be Brand USA's next CEO, the U.S. Travel Association reports. Thompson is currently president and CEO for Visit Florida, the state's destination marketing organization.

"Chris Thompson is one of the strongest destination marketing leaders in the country, and he is the best person to lead Brand USA," said Roger Dow, president and CEO of the U.S. Travel Association. "With nearly 30 years of experience, Chris knows that marketing the United States is a collaborative effort, and I look forward to the partnerships he will build across our industry as he leads Brand USA to new heights."

Thompson takes over from Caroline Beteta, who served as interim president and CEO after Jim Evans stepped down in June. Beteta will become chair of the Brand USA board of directors on October 1.

Visit www.ustravel.org

Suggested Articles:

Of the one-third of Americans who traveled over Memorial Day Weekend, many were planned last-minute and opted for road trips near their home.

Starting this month, Oasis' new program lets travel advisors customize their membership by choosing from one of four new commission levels.

A survey conducted by AirportParkingReservations.com and ParkSleepFly.com in early May indicates new travel trends lean toward domestic travel.