Cashing in on Booking Vegas Shows


"Jersey Boys" is one of many Vegas shows that agents can make commission on using Leisure Pops/Base Entertainment's new software.

Professional travel agents looking for new revenue streams and value-added services for clients will benefit from a new partnership between Base Entertainment and Leisure Pops, LLC, which will offer agents commissionable entertainment ticketing for booking Las Vegas shows.

The new program will be launched at the Outside Sales Support Networks (OSSN) conference in Las Vegas, which takes place from May 2 to 4 at the Venetian Palazzo and will be followed by briefings to travel agents who are attending other Las Vegas-based events later this year. This includes’s conference, Virtuoso’s annual meeting, Signature Travel Network’s conference, ASTA’s annual congress and the Luxury Travel Expo.

The new program offers agents one-click ticketing for a diverse portfolio of Las Vegas entertainment options managed by Base Entertainment. This includes hit shows such as “Phantom – The Las Vegas Spectacular,” “Jersey Boys,” “Peepshow, Starring Holly Madison” and “Absinthe.”

Michelle Sharples, director of group sales for base entertainment told Travel Agent that she sees the new partnership as an opportunity for agents to earn new revenues from the sale of shows and events for Las Vegas-bound leisure or corporate travelers booking FIT, VIP and group tickets.

“We have always seen travel agents as a key market but, now, the technology provided by Leisure Pops will allow fast, easy, seamless booking and prompt commission payment,” said Sharples. “It opens opportunities for agents to earn revenue and serve clients with an appealing service to a top destination.”

The new integrated technology will also allow Base Entertainment to market directly to agents, agency consortiums and hosts, Sharples noted.

“Entertainment sales can prove to be a new revenue stream and the ability to offer the service enhances the agents value to their clients for both individual and group bookings,” she said.

Commission levels start at 10 percent and, based upon volume, agents can reach commission levels that are as high as 15 percent. With an average ticket price estimated at more than $120, booking a vacationing couple with a show in Vegas can earn an agent more than $36 in commission, Sharples noted.

To take advantage of the new selling tools, agents can install Leisure Pops and turn on the Base Entertainment Pop Campaign. Leisure Pops will then "pop" upon completion of reservations into Las Vegas and enable the agent to seamlessly and quickly make show reservations. There is no cost for bookings. The Base Pop campaign goes live in May 2011

Leisure Pops itself is a point-of-sale, merchandizing software application runs in the background on an agent's desktop and then "pops" or reminds an agent, via a pop-up message, of relevant opportunities from both the GDS and the Web to better serve their client, as well as make more commissions. The company’s president is Lee Rosen, who is best known as the founder of TRAMS.

While the Leisure Pops software normally costs agents $10 per month, those agents who sign up with the Base Entertainment program will receive Leisure Pops for free, indefinitely. To sign up for Leisure Pops for free, agents are advised to visit the Leisure Pops website, click on the "sign up" button and enter "Base" in the sponsor code.

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