Signature Travel Network has hired Cheryl McCain as its new director of communications and public relations.
McCain previously held marketing leadership positions at the Women’s Business Council – Southwest, Intrax, Inc. and the Fine Arts Museums of San Francisco. She received her Bachelor of Science degree in public relations and marketing from Northern Michigan University.
As part of the sales and marketing department, McCain is focused on developing a strategic communications plan for promoting Signature members throughout trade and consumer press. She is tasked with writing press materials, pitching story ideas to journalists and strengthening trade publication partnerships.