The Cruise Lines International Association (CLIA) has recently worked with Google to co-host “Cruise Digital Marketing 2011,” CLIA reports. The event's goal: analyzing and understanding the impact of the digital world from a marketing perspective with reference to the travel industry.
Questions about effectively reaching customers, analyzing existing data to drive results and differentiating one brand from another were only some of the many subjects discussed during the event, CLIA said. The event offered a fresh perspective on technology for the marketing experts in the travel industry and beyond.
“CLIA welcomed this close collaboration as the perfect chance to emphasize the need of understanding the digital world and its continuous changes, not only for the benefit of the cruise industry, but for the entire travel industry as well,” said Christine Duffy, CLIA's President.
Focusing on topics such as customer loyalty, learning from retail by creating the offline experience online, measurement and attribution of online marketing, the day’s sessions served as an informative analysis of the current digital landscape with examples of success stories from various industries, CLIA said.