CLIA Introduces New Agent Member Level

The Cruise Lines International Association on Thursday unveiled an all-new travel agent level of membership for 2008 and enhanced its agency membership structure. CLIA says the new level meets the needs of today's travel-selling professionals. "The 'one size fits all' model of membership doesn't reflect today's changing travel agency channels," said Terry Dale, president and CEO of CLIA. "CLIA is confident the new membership program, including the individual agent member option, will have broad appeal and accurately reflects today and tomorrow's cruise-selling landscape."

The enhancements to member benefits include training videos being transferred to DVD format, interactive DC-ROM tools and more bonus commission coupons. The new membership level also will provide the agency of record with a competitive advantage to further enhance selling skills and knowledge. To qualify, the agent must already be part of an active CLIA member agency. CLIA's annual dues are $99. Visit [www.cruising.org]. (DE)

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