Cruise Lines International Association (CLIA) has launched a new certification for travel agency executives. The Travel Agency Executive (TAE) Certification is aimed at people who work in a leadership capacity in a travel agency, the organization said.
In order to qualify for the TAE Certification, the individual must be an executive, director, accounting manager, marketing manager, or someone who works in a leadership role but does not function only as a full-time selling travel agent with a CLIA Affiliated Agency, CLIA said.
In a written statement announcing the decision Stephani McDow, director, membership & professional development, CLIA, said that the new certification would serve as a toll for agency leaders to strengthen their skills within the industry.
Required online courses or live seminars for the TAE Certification include:
- Developing Your Marketing Strategy
- What has PR Done for You Lately?
- Customer Relationship Management
- Effective Presentation Skills
- Better Listening Skills for Better Business
- Building Client Loyalty
Additionally, individuals interested in the TAE Certification must complete one of the following elective training options during their completion term following enrollment:
- Any three (3) additional CLIA courses/seminars
- The achievement of the Travel Institute CTA, CTC or CTIE designation
CLIA Travel Agency and Individual Agent Members have access to exclusive professional development programs, bonus commissions, travel perks, trainings and resources for their businesses. CLIA said that its membership sets travel agents apart as cruise travel experts and a trustworthy source for consumers to learn about and book cruise vacations.
For more information about the Travel Agency Executive (TAE) Certification visit https://cruising.org/travel-agent/professional-development/certification/tae. Interested agency executives can also schedule a Career Counseling session for a one-on-one consultation with a member of CLIA’s professional development and training team at cruising.org/careercounseling.