Daniel J. Sullivan, president and CEO of Collette Vacations, announced that Eric Welter of Marion, MA, has been named the company’s senior vice president of marketing. In this role he will oversee all global efforts relating to marketing database development and analysis, advertising, communications, public relations, partnership marketing, online marketing, print and broadcast production for the company’s group and travel agent channel.
Eric is responsible for developing and executing the company’s strategic marketing plan. Most recently, he was senior vice president and CMO for Tweeter Opco, LLC. Prior to his work at Tweeter, he served as senior vice president of marketing and sales/call center/IT for Viking River Cruises, Inc., the largest river cruise company in the world; and was enior vice president of marketing services at J.Jill (now a division of Orchard Brands), a multichannel retailer of woman’s apparel and accessories.
“We’re thrilled to welcome Eric to Collette. His wealth of experience in travel and retail with such travel companies as Viking River Cruises, Grand Circle and J.Jill will be an invaluable asset,” said Sullivan. “Eric will work closely with our partners to drive new business using the latest technical marketing innovations in the industry.”
Eric is a graduate of St. Cloud State University in Minnesota with a BS in statistics and mathematics.