Contiki Vacations has announced a new #EMPTYTHEBUCKET social media marketing campaign on Vine.
The #EMPTYTHEBUCKET: 6 Seconds to Adventure contest is a five-week campaign aimed at getting Millennial travelers to craft their own bucket lists. From April 17 through May 22, Contiki will ask 18 to 35 year old travelers to “empty their bucket list” by submitting a Vine video. Contestants must say as many bucket-list-worthy items as they can within six seconds. Six winners will be chosen to take a Contiki trip.
“In this digital age, it has become easier to discover new experiences and place them in our own “bucket list,” said Rita Kelly, director of marketing with Contiki Vacations. “With this competition, we hope young travelers are inspired to start making memories and empty their bucket lists with Contiki.”
To help promote the contest, popular Vine personalities Brittany Furlan, Jessica Cook and Thomas Carpino will be sharing their own six-second bucket lists on their Vine channels, while three deals on 18 different Contiki Europe trips will be available at www.contiki.com/bucketdeals.