CruiseOne, Dream Vacations and Cruises Inc. are partnering with David’s Bridal to expand their destination wedding and honeymoon offerings available to franchised travel agencies and home-based travel agents. David's Bridal has more than 320 locations worldwide.
“David’s Bridal serves nearly 60 percent of all brides and this is a prime opportunity for our travel professionals to expand their customer base,” said Drew Daly, general manager of network engagement and performance for CruiseOne, Dream Vacations and Cruises Inc in a written release. “From destination weddings to minimoons, honeymoons and babymoons, a travel agent plays a key role in several of life’s momentous occasions. This partnership also has the potential to extend beyond wedding events and can include prom, Sweet 16s and quinceañeras, and more, not to mention develop relationships with others in the wedding party such as bridesmaids and mothers of the brides.”
Participants of this program will have access to David’s Bridal customers through multiple channels. Those include having an in-store presence where agents can meet with brides before and after their dress fitting appointments, and participation in in-store events, to name a few. In addition, CruiseOne/Dream Vacations and Cruises Inc. have negotiated a lineup of promotions with select vendors exclusively as part of this partnership, and will be providing participants with a Creative Kit with customizable, branded collateral for use in stores.
The David’s Bridal partnership is one facet of the romance and wedding resources available to the CruiseOne/Dream Vacations and Cruises Inc. network. Earlier this year, the home-based travel agencies formed a partnership with Honeymoon Wishes, a full-service, online honeymoon gift registry that makes it easy for travel agents to book every aspect of an engaged couple’s honeymoon, from travel to excursions whether on land or at sea. Perfect for destination weddings, CruiseOne and Dream Vacations franchise owners also have the ability to create Groups Registration websites, a tool that empowers franchisees to create and customize professional group event websites that showcase amenity options, outline payment schedule, highlight itineraries and more.