Now through August 2, CruisesOnly, the flagship brand in the World Travel Holdings portfolio, reports it will donate $5 for every cruise vacation booked, up to $25,000, to Make-A-Wish and will also give customers the chance to make an additional $5 donation.
“Wishes are incredible experiences where family memories that last a lifetime are made, so it is no surprise that 70 percent of the wishes we grant involve travel; more than 1,000 of these are wishes to go on a cruise,” said David Williams, president and CEO of Make-A-Wish America. “It only makes sense that CruisesOnly and World Travel Holdings would join forces with Make-A-Wish and support our wish granting efforts.”
Most recently, World Travel Holdings helped Make-A-Wish Southern Florida grant a wish for nine-year-old Santiago from Miami. Diagnosed with a heart defect, Santiago’s wish was to go on a cruise. Santiago and his family set sail on April 28, 2013, and it is a cruise vacation they’ll never forget.
“We always look forward to this important promotion and exceeding our fundraising goals from prior years,” said Jeff Sherota, senior vice president of House Brands for World Travel Holdings. “The promotion, that allows our customers to get involved by making an additional donation, has been such a success that we are celebrating our third consecutive year and look forward to many more opportunities to raise money to grant even more wishes.”
Make-A-Wish has been the signature charity for World Travel Holdings since July 2011. World Travel Holdings and its employees are dedicated to donating a minimum of $100,000 every year.