CSA Travel Protection has announced that it is rebranding as Generali Global Assistance. This corporate initiative is part of a broader organizational program to rebrand several Europ Assistance business lines in the United States to Generali Global Assistance. Europ Assistance is part of the Gernali Group, one of the largest insurance groups.
According to a written release, CSA Travel, as Generali Global Assistance, will be able to fully leverage the global resources of the Generali corporation. Further, the rebrand supports Generali Global Assistance's North American business growth and aligns its operations as the company aims to expand its global leadership position in the insurance industry.
Products and solutions with the CSA Travel Protection name will be transitioned over time to align with the Generali Global Assistance brand, while retaining the offerings and services to its customers that it has established over the last 25 years. Generali Global Assistance offers a full suite of vertically integrated travel insurance products and assistance services that protect consumers against risks associated with travel and helps resolve issues that may arise. The services span the entire travel insurance value chain, including underwriting, product design, commercial delivery and claims administration. Several new travel insurance plans under the Generali Global Assistance brand are being launched in the U.S. marketplace shortly.
Generali Global Assistance is part of the multinational Generali Group, which for over 185 years has created a presence in 60 countries with over 76,000 employees. Generali's executive team has experience across all insurance markets, including health, life, casualty, travel, property, liability and more.