Digital marketing efforts were recognized at the International Franchise Association’s (IFA's) annual Marketing Innovation & Technology Conference (MITcon) in Austin, TX. The marketing department of leading travel agency franchise Dream Vacations was the only travel franchise recognized, winning first place in the Franchise Development category.
The Franchise Marketing & Technology Awards celebrates best-in-class marketing campaigns that leverage technology platforms that assist franchise companies in increasing sales and enhancing their brands. Dream Vacations was recognized for its use of best practices within digital marketing and online engagement.
Dream Vacations says seasoned marketing experts provide the travel agency’s franchise owners with the resources they need to stay ahead of the competition. This includes the headquarters team funding more than $4 million in marketing programs such as a mobile-friendly booking website, lead generation, exclusive promotions, fully automated referral program, video library and more.
The company says travel agents with the top-ranked home-based travel agency franchise Dream Vacations have the resources to plan and create vacation experiences for their customers. A member of the International Franchise Association, Dream Vacations is part of World Travel Holdings and has received partner of the year, a top-ranking status, by all the major cruise lines as well as national recognition for its support of military veterans.
For more information, visit www.dreamvacations.com.