Ensemble Travel Group has officially welcomed Butterfield & Robinson, a provider of luxury active travel, to its network of specialty partners for members in the U.S. and Canada.
The timing of the new partnership is critical for Ensemble travel advisors as more and more consumers are incorporating healthy, active regimes into their daily lives, which influence their vacation preferences as well, according to Ensemble Travel Group’s Suzanne Hall.
“For many people, an active lifestyle is now part of their DNA. It plays into everything they do, including the type of experience they seek out on vacation,” said Hall, senior director, supplier partnerships, land/Ensemble Hotel & Resort Collection. “Butterfield & Robinson essentially created the active travel product more than 50 years ago. They’ve been the ‘architect’ of its evolution, transforming it into today’s popular immersion-based, destination-driven experience for all types of travelers.”
Canada-based Butterfield & Robinson offers more than 100 walking and biking adventures to destinations around the world. The specialty operator also creates customized itineraries for individuals and small groups.