Ensemble Signs Butterfield & Robinson as Specialty Partner

Businessmen Shaking Hands
Photo by Tom Merton/OJO Images/Getty Images

Ensemble Travel Group has officially welcomed Butterfield & Robinson, a provider of luxury active travel, to its network of specialty partners for members in the U.S. and Canada.

The timing of the new partnership is critical for Ensemble travel advisors as more and more consumers are incorporating healthy, active regimes into their daily lives, which influence their vacation preferences as well, according to Ensemble Travel Group’s Suzanne Hall.

“For many people, an active lifestyle is now part of their DNA. It plays into everything they do, including the type of experience they seek out on vacation,” said Hall, senior director, supplier partnerships, land/Ensemble Hotel & Resort Collection. “Butterfield & Robinson essentially created the active travel product more than 50 years ago. They’ve been the ‘architect’ of its evolution, transforming it into today’s popular immersion-based, destination-driven experience for all types of travelers.”

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

Canada-based Butterfield & Robinson offers more than 100 walking and biking adventures to destinations around the world. The specialty operator also creates customized itineraries for individuals and small groups.

Visit www.joinensemble.com

Suggested Articles:

The first phase of the project, 150 travel advisors will travel on a series of 18 FAM trips to seven destinations across Mexico and the Caribbean.

Pablo Jose Torres Sojo, GM of the Caribe Hilton in San Juan, Puero Rico, has been elected president of the Caribbean Hotel and Tourism Association.

Avoya Travel is advocating that travel suppliers adopt a split commission program—a "deposit commission" and "final payment/departure commission…