EXCLUSIVE: Rocco Forte Unveils GDS Code

The letters are in, and beginning October 9, travel agents will be able to reserve Rocco Forte Collection hotels through the GDS code "FC." Prior to the new chain code, Rocco Forte hotels were booked through The Leading Hotels of the World's "LW" code. However, the hotel group has been itching to separate itself as a self-contained brand, as Richard Power, managing director of Rocco Forte Hotels told Travel Agent in July. "We've reached a certain scale now and are working very hard to establish the brand," he said. "We are well enough known now, and thought it was time to stand on our own two feet."

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