Florida Introduces New Ad Campaign and Enhanced Website

New advertisements to lure visitors to Florida will begin appearing February 11 on TV and the Internet. The Florida tourist office's new Sunshine campaign involves a multi-platform strategy that will produce three versions of a 30-second commercial targeting various audiences, which will air on network TV; interactive ads on such websites as CNN.com and Weather.com; and ads in several publications. The state is also revamping its Visit Florida website to include blogs and videos from Florida experts. The site will also have an area called My Trip Planner, a personalized folder where visitors can store information. Visit www.visitflorida.org (MA)

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