Global Hotel Alliance Welcomes Two New Shareholders

Business Merger
Photo by jauhari1/iStock/Getty Images Plus/Getty Images

Global Hotel Alliance (GHA), an alliance of independent hotel brands and operator of the multi-brand loyalty program, DISCOVERY, has received substantial investments from two new shareholders that will enable it to accelerate its strategic growth plans. 

The two new shareholders are Minor Hotels, the Bangkok-based operator of more than 160 hotels under a global family of brands including Anantara, AVANI, Elewana, Tivoli and Oaks; and Pan Pacific Hotels Group, based in Singapore, which operates 32 hotels across Asia, Australasia and North America under the Pan Pacific and PARK ROYAL brands. Minor CEO Dillip Rajakarier and Pan Pacific CEO Lothar Nessmann will both sit on the GHA board.

Minor Hotels has been involved with the Global Hotel Alliance since 2007 with its Anantara brand and Pan Pacific was a founding member of GHA in 2004. 

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

GHA was advised on this transaction by PwC Corporate Finance and Addleshaw Goddard as legal advisors.  

Global Hotel Alliance brings together 33 brands with over 550 hotels in 77 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA’s award-winning loyalty program, DISCOVERY, provides 13 million members exclusive opportunities to immerse themselves in local culture wherever they travel. 

GHA’s hotel brands currently include: Alila, Anantara, Atura, AVANI, Corinthia, Discovery Destinations, Doyle, Elewana, GLO, Grace, JA Resorts, Kempinski, Leela, Lungarno, Marco Polo, Meritage, Meydan, Mysk, Niccolo, NUO, Oaks, Omni, Outrigger, Pan Pacific, PARKROYAL, QT, The Residence by Cenizaro, Rydges, Shaza, Thon, Tivoli, Ultratravel Collection and Viceroy.

For more information, visit www.discoveryloyalty.com.

Related Stories

OASIS Inks Conference Partnership With Tyler Robinson Foundation

Millennium Hotels and Resorts Partners With Hotelbeds Group

Cunard Partners With BAFTA Los Angeles

Ensemble Travel Group Adds 15 Preferred Partners

Suggested Articles:

The new flights will operate next summer out of Chicago and Denver. Get the details here.

The new pier at Port Zante will allow the port to host up to three of the largest cruise ships in the world. Details here.

Way to Go Tours is a luxury custom tour operator that offers packages exclusively in Central and South America. More here.