GlobalStar Travel Management has announced a partnership with etouches, an event management software company. Etouches is a company whose web-based products empower organization to manage, market and measure exceptional events. Etouches’ product line will be used for major GlobalStar events and will be endorsed to all GlobalStar partners as the software of choice for their own use in serving event, meeting and incentive clients. In addition, etouches will create a portal with information for GlobalStar partners about industry trends and event technology.
For GlobalStar, the partnership provides key event software functionality to its partners as they seek to extend services to existing clients and better position themselves with a robust tool to help win more MICE business. For etouches, the deal reconfirms its commitment in the TMC community. Etouches provides travel agencies with a tool for delivering event planning and management services to clients.
Etouches CEO Leonora Valvo, who joins GlobalStar's MICE Advisory Board, said, "More TMCs find they are better positioned to win more meetings contracts by aligning with a strong event technology partner and communicating that value to prospects. To gain the endorsement from an organization like GlobalStar is very gratifying."