|Scott Nisbet, president and CEO of the Globus Family of Brands|
Travel agents aren't new to the battle against misconceptions. For years agents have been combating the misconception that their business is a dying art. Also part of this fight is group tours, and Scott Nisbet, president and CEO of the Globus Family of Brands, was on hand at the 2011 Ensemble Travel Group International Conference, to try his hand at battling the bull.
"My campaign is about fighting misconceptions," Nisbet told the crowd of almost 1,000 agents and suppliers at the conference's opening general session on Wednesday, October 19. "There are a lot out there, particularly about touring."
Nisbet's presentation was in the format of misconception vs. reality, which is how we have it laid out here:
Misconception: Tours aren't for the Boomer generation.
Reality: Eighty percent of tourers are Boomers or younger. The average passenger on a European Globus Panorama tour is a Generation X-er.
Misconception: Tours don't give travelers time on their own.
Reality: Sixty percent of your touring day is on your own.
Misconception: Tours leave travelers stuck on a bus.
Reality: The average time on a coach bus is less than 20 percent of your touring day.
Misconception: Ocean cruising has the highest satisfaction rate in the industry.
Reality: Cruising has a 95 percent satisfaction rate, but Globus has a 97 percent rate. Seventy-seven percent of cruisers repeat in three years, and Globus has an 89 percent repeat rate.
Misconception: Touring is a niche and on the decline.
Reality: There are 17 million travelers interested in taking a tour for the first time. Thirty percent of travelers with Globus in 2010 were new to touring.
Misconception: International travel is too expensive.
Reality: Touring costs 40 percent less than touring on your own.
Misconception: Commissions are shrinking.
Reality: Globus commissions are healthier than ever, averaging $1,000 per booking. New in 2012, Globus will pay commission on optionals.