GoBe, a Royal Caribbean Cruises Ltd. company, has partnered with Umapped to integrate GoBe tours and activities with Umapped's collaborative itinerary and experience platform.
The partnership will bring travel providers and advisors the opportunity to add GoBe curated tours and activities inside mobile itineraries to generate more revenue and boost traveler engagement with timely, relevant recommendations. The official launch of the integration of GoBe and Umapped is slated for early 2018.
"Tours and activities represent the last frontier in travel to embrace electronic distribution. With Umapped delivering timely communication in advance of trip departure, the capability for travelers and their travel providers to book online tours will be a real breakthrough,” said Billy Campbell, Managing Director, GoBe.com.
With tours and activities making up a $129-billion annual business, the partnership between Umapped and GoBe brings together enhanced monetization opportunities with modern technology and real-time, interactive service.
GoBe.com is a digital travel company with a hand-picked collection of tailored experiences for destinations all over the world. Currently, the company has 8,000 tours and activities in 97 countries, all of them day trips ranging from inexpensive walking tours to lavish helicopter excursions, and plans to more than double its offerings in 2018.
Umapped is a collaborative B2B2C itinerary and experience platform for the travel industry. Umapped allows global brands and travel advisors to engage with their customers throughout their travel journey and grow their business by delivering interactive, media-rich mobile itineraries with real-time messaging and relevant recommendations and bookable content.