Hapag-Lloyd Cruises Reaches Out to North America

Expect to see more of Hapag-Lloyd here in the U.S. The German cruise line has appointed a public relations executive and a marketing partner to help expand its interest to the North American market. The cruise line will also begin an advertising campaign this spring and offer more bilingual cruises in 2007. KAI, located in Commack, New York, will serve as the marketing and public relations office. Cindy Tanenbaum will be heading up public relations for the cruise line. Tanenbaum has served as the director of U.S. public relations for Swan Hellenic Cruises in the past. Visit [www.hl-cruises.com].

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