Hawaiian Culture will Be Key Focus at Global Tourism Summit

Honolulu // Photo by Joe Pike

Hawaiian culture will be a key focus of the upcoming Global Tourism Summit, with six sessions being held to share best practices and continue improving cultural authenticity throughout the industry.

Presented by the Hawaii Tourism Authority (HTA), the three-day Global Tourism Summit takes place September 19-21 at the Hawaii Convention Center in Honolulu

In addition to Hawaiian culture, sessions will address eco-tourism, global marketing, technology and innovation in presentations and panel discussions.


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The summit’s objective is to bring businesses and individuals from all types of industries together to help improve tourism in Hawaii and abroad. Sustainable tourism is the summit theme and perpetuating the tenets of the Hawaiian culture in all aspects of life in Hawaii is instrumental to the islands’ future success, both as a place to live and as a travel destination, according to Kalani Kaanaana, HTA director of Hawaiian cultural affairs.

“A greater appreciation and broader understanding of Hawaiian culture and the heritage of indigenous people is essential to our future, both here in Hawaii and around the world,” said Kaanaana in a written release. “Embracing this knowledge improves the integrity of how we live and care for the places we call home. We become better stewards in how we see what’s most important to our collective future.”

Billy Beane, whose statistical methodology helped revolutionize major league baseball and inspired the best-selling book and Oscar-nominated film, “Moneyball,” starring Brad Pitt, will present the opening keynote address.

Beane’s keynote topic, “Moneyball: The Art of Winning an Unfair Game,” will share his innovative philosophy of utilizing analytics to identify undervalued assets to create and sustain a competitive advantage. 

Visit www.hawaiitourismauthority.org

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