|(c) 2011 Hertz|
Hertz has become the first car rental company to promote to agents with a new “Supplier Showcase” on VAX VacationAccess, VAX reports. Hertz is interested in reaching 100,000 qualified leisure travel agents with tools for selling their brand, says VAX.
“We are pleased that Hertz has selected VAX to enhance their travel agent sales efforts. VAX VacationAccess enables agents to research, market and sell. Their investment in the VAX platform demonstrates Hertz’s ongoing commitment to, and value they see in agents,” said Kathy Fitzpatrick, President of VAX VacationAccess.
Robin Hollingsworth, Hertz National Account Manager, said, "This platform allows us to expand our reach to non-traditional, leisure-focused travel agents and to gain greater exposure to being the car rental company of choice when agents book vacations using the VAX booking engine!"
Recent agent surveys conducted by VAX indicate that agents seek detailed information about product and destinations to help them create unique experiences for their customers. VAX says it offers a cost-effective solution that enables suppliers to reach these qualified agents with this information. Consistent with its commitment to travel agents, VAX VacationAccess continues to add and diversify content available on the site to provide agents with all the tools they need to sell.
The new Hertz Supplier Showcase is complemented by more than 50 Supplier Showcases and a Media Library, which allows agents to access brochures and other sales materials directly. In addition to the offers and general marketing that Hertz features within VAX, a number of the participating tour operators distributing on VAX offer Hertz as part of their vacation packages.
“With these resources available at the point-of-sale in VAX, travel agents have the information they need to offer their customers the right Hertz car rental,” Fitzpatrick said.