IT Group, a leading agency network, has selected OpenTravel CRM for use by its 800-plus member travel agencies. Travel agency members within the IT Group network will have free access to a special branded version of OpenTravel CRM, a web-based customer relationship management, e-marketing and back-office business system.
"The OpenTravel CRM suite will provide our agents with enhanced sales and marketing capabilities, customer-centric service delivery and best of breed client-base building and management tools," said Don Gould, president of IT Group.
Joseph Mazzarella, president and CEO of Travel Sciences, the company which developed OpenTravel CRM, noted that Travel Sciences has gained over 3,000 independently registered users of OpenTravel CRM in less than five months and the addition of another large agency member community is very significant. The OpenTravel CRM system will be available to IT Group members in the next 45 days. (GD)