MarketEaseOnline is a web-based CRM and email marketing tool that allows agents to create and send e-mail campaigns to their clients, while also enabling agents to create and store a client profiles. MarketEaseOnline is integrated with Passport Online's continually updated VacationPort database of thousands of leisure travel offers from more than 75 leading cruise and tour suppliers.
As part of the new initiative, Passport Online expanded its consumer e-mail marketing options for suppliers. Suppliers having distribution agreements with Passport Online automatically participate in MarketEaseOnline, and can opt to participate in the new "Where-to-Next?" and "TravAlert" consumer email campaigns.
"Leisure travel suppliers want to get their promotions in front of the agents' consumers," said Randy Goodrich, senior vice president of Passport Online. "With the MarketEaseOnline program agents can input their client data, and we can create and send emails that will get the agent's phones to ring and convert supplier promotions to bookings." Visit www.marketeaseonline.com. (GD)