iZento, a travel technology firm, reports that it has helped travel agents create more than 100,000 online trip itineraries in 2011 using the company’s patented Trip Optimizer technology. The company also reported a 53 percent increase in the number of travel agents registered to use the iZento technology from Q1 to Q3 of 2011.
iZento technology transforms reservation data and individual trip details into a comprehensive, interactive itinerary and marketing engine that travel agents can use to boost revenue from proposal through departure, and even post trip.
“From the earlier adopters of iZento technology to the increasing number of super-users, our registered travel pros understand the need to augment their existing toolset with iZento’s advanced capabilities to adapt to today’s travelers and ways of doing business,” said Tony Del Favero, vice president of business development for iZento.
“Beyond the collaboration capabilities of iZento, our registered agents tell us that they are utilizing the functionality available via our patented technology to attract new customers, drive bookings, build add-on sales, and create the wow factor that keeps clients returning to book future trips with them,” iZento said.
iZento technology is utilized by agents across the sales cycle as follows:
- Pre-sale - Templates to deliver unique, personalized proposals in minutes that increase conversion rates; Promise of comprehensive itinerary deliverable as driver/differentiator to book
- Post-sale - An interface used to collaborate with and market add-ons to clients and benefit from the $ 26.8 billion U.S. travel activities market, add destination content, customize branding and messaging, include real-time targeted ads and offers, and virally market via integrated Facebook postings
- Customer management - iZento’s unique collaborative capability empowers participation by the client, enabling effortless collection of key profile data for future targeting
- Personalization - Auto-generated, highly-personalized interactive itinerary based on a traveler’s booking choices that can be printed from a computer, professionally bound as a handy take-along journal, or shared online and on Facebook
The iZento Professional service is a low-cost monthly subscription, per travel professional – with no long-term contract requirements or upfront costs. iZento Professional’s agent-focused tools include priority access to an extensive database of cruises, air travel options, destination information, activities, events and more that can be incorporated into an itinerary with a few simple clicks.
Travel specialists can brand iZento’s trip journals with their own company logos and marketing messages to provide a personalized touch for their clients as well as high quality collateral pieces that enhance their professional appeal. For more information about iZento Professional and to sign up for a no-obligation 30-fay free trial visit www.iZento.com/travelpro.
iZento also reports the launch of its Travel Provider Platform that enables travel companies of all sizes – from tour operators, cruise lines, and other packagers of travel – to consolidate individual elements of a travel booking including air, hotel, cruise, rail, insurance, tours and excursions “behind the scenes” and transform them automatically into a comprehensive itinerary.