J. Kim Sorensen, 62, one of the co-founders of YTB International, passed away Februray 1 according to an announcement by YTB. Details are to be released by YTB. YTB cited Sorenson's leadership and effectiveness in guiding YTB to its success.
Sorenson was a member of YTB'S executive committee and former CEO of YTB's travel unit.
YTB was often involved in controversy over YTB's multi level marketing business model, but Sorenson was widely regarded as an effective leader and well respected by his peers. No successor has been named.