Marriott Hotels, the signature brand of Marriott International, has announced plans to roll out mobile check-in at 325 hotels in the U.S. and Canada.
Now launched at 31 Marriott-brand hotels, mobile check-in will expand to all 325 Marriott-brand hotels later this summer. This will represent the broadest mobile offering of its kind in the U.S. and Canada, Marriott said. According to the consulting firm Hudson Crossing, emerging Gen Y travelers (ages 24 – 36) in the U.S. lead all other age groups in smartphone ownership at 80 percent and travelers in general are more likely to own mobile devices.
All Marriott Rewards members can check-in after 4 pm the day before their arrival and will receive an automatic notification when their room is ready. Because credit card information is stored within their Marriott Rewards profiles, members simply walk up to the expedited mobile check-in desk where their pre-programmed key card will be waiting for them. The mobile check-in feature is part of the free Marriott mobile app available in the Apple iTunes Store and Google Play.
The Marriott Mobile App will not stop at check-in, Marriott said. Future innovations are currently being tested at Marriott’s “mobile incubator” hotels, including checkout and guest service requests. As the brand rapidly grows internationally, Marriott also plans to expand mobile guest services outside the U.S. and Canada.
Marriott Hotels, which recently launched its Travel Brilliantly campaign, said it is committed to introducing innovations that will enable the next generation to travel brilliantly. The campaign engages guests to join with the brand in its journey to co-create the future of travel together.