Karine Roy-Camille has been tapped to head the Martinique Tourism Authority. She succeeds Madeleine de Grandmaison who had held the island’s top tourism post for the past six years (2004-2010).
A veteran of more than 20 years in the travel and tourism industry, Roy-Camille served as president of the Martinique Cruise Tourism Association immediately prior to taking the reigns at the Martinique Tourism Authority.
Her career began in 1986 at SMCR Voyages, an international travel agency based in Fort-de-France that she continues to own today. During her early years at SMCR, Roy-Camille quickly spearheaded the development of a dynamic cruise division, securing general agent contracts with such notable cruise lines as Celebrity Cruises, Costa Cruises, and Carnival.
In her new role as commissioner, Roy-Camille intends to move quickly again. During the press conference announcing her appointment, she set a goal of achieving 600,000 visitors in 2010, expanding to 650,000 in 2011. Total visitor arrivals for 2009 were 443,202 according to preliminary statistics.