New marketing initiatives with an emphasis on internet marketing, an in-depth educational series focusing on agency revenue models and core business skills, enhanced database services and selling strategies to compete with the challenges of today’s marketplace are among the elements of MAST Travel Network’s 2011 strategic plan.
John Werner, President and COO of MAST and Tim Fitz, MAST Board Chairman, presented the plan during MAST’s annual All Star conference in Cancun. MAST hosted 50 members and their guests during the event.
The All Star Award is the highest sales award earned by MAST members for their achievement in selling MAST preferred suppliers. Up to 25 agencies are eligible to win the All Star Award each year.
Apple Vacations, USA3000, AM Resorts, and Amstar DMC sponsored the four-night program.
“One of the great aspects of the way we have structured the All Star Award, is the opportunity for agencies of various sizes to earn this award. Agencies are recognized for their growth and increase in sales so all agencies in our network are eligible. We have several first-time winners every year, which is great to see, particularly in an industry that commonly reports shrinkage in the number of agency locations and agency revenues each year”, says Werner.
The event included a business meeting and member open forum.
Continuing the tradition of making a charitable gift to a deserving organization in the host destination of the All Star trip, MAST presented Grupo Desafio de Quintana Roo, with a donation to their efforts in the prevention and early detection of breast cancer. Fitz stated, “There is so much more to the destinations we sell and MAST welcomes the opportunity year after year to show that it supports not only the destination, but also the people and communities of these destinations. Grupo Desafio is a truly worthy cause and an incredibly gracious recipient.”
MAST Travel Network has nearly 200 agency members in ten states and Canada. Visit www.mvptravel.com.