Pierfrancesco Vago, the executive chairman of MSC Cruises, delivered the keynote address at the opening ceremony of the FCCA’s Cruise Conference & Trade Show in San Juan, Puerto Rico. During his speech, Vago talked of combating market saturation and the need for partnership within the tourism industry.
One of the key things Vago talked about was the need for cruise companies to look beyond their traditional North American customers. Despite talk of market saturation, MSC Cruises had managed to increase its business in the area and plans to continue to in the future. Vago saw his company’s international clientele, travelers who would not have usually visited the region, as the source of MSC Cruises’ growth.
Vago also acknowledged the region’s growing competition from Europe and Asia. His answer: cruise lines, port, destinations and tour operators need to partner together to create a more seamless and better customer experience. By doing so, he believed the Caribbean cruise business could increase the number of repeat cruisers and bring back tourists for longer spans of time.
MSC Cruises, originally a European cruise company, now operates ships around the world. The company is currently in the middle of a $16 billion-dollar investment plan. MSC Cruises will have five ships sailing throughout the Caribbean by December 3 and has plans to add more in the years to come.