New Legislation to Fund International Travel Promotion Campaign

Travel industry leaders on Wednesday lauded U.S. Senators Byron Dorgan, Ted Stevens and Daniel Inouye for introducing legislation to create the first-ever substantial and sustainable international marketing campaign to promote America as a destination to others around the world. The legislation would create a public-private partnership that would provide matching funds of up to $100 million annually to be added to money spent by the travel industry to promote the U.S. internationally. The marketing program would be administered through the nonprofit Corporation for Travel Promotion. Visit [www.tbr.org] and [www.tia.org].

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