New Regent Guest Communications Incorporate Agency Information

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Regent Seven Seas Cruises is launching a new guest communications program, which will tie in specific information from client travel agencies. New print and online materials will be delivered to guests before and after a trip and incorporate the name and contact information of the guests’ agency of record.

“This comprehensive print and online program not only provides our guests with timely, personalized information, but also strengthens the ties between Regent Seven Seas and North America’s luxury cruise vacation retailers,” said Randall Soy, vice president of channel sales for Regent Seven Seas.

New print initiatives include bon voyage notes, welcome home notes, personalized travel planners, voyages to explore brochures and tactical direct mail pieces; while online, guests will receive e-postcards, promotional e-mails and guest e-mails from Regent reservations. Visit www.rssc.com.

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