New Survey Tracks Wealth and Cruising

graphWhile over half (65 percent) of all investors have taken cruise vacations, those with a net worth of $5 plus million, not including primary residence (NIPR), were 39 percentage points more likely to have taken a cruise in their lifetime than those with a net worth, NIPR, of less than $100k, according to the latest Investor Pulse survey from Spectrem Group’s Millionaire Corner.

Only 37 percent of investors with less than $100k net worth said they have ever taken a cruise, compared to 76 percent of $5MM investors, the report says. Investor Pulse from Spectrem’s Millionaire Corner is fielded each month to approximately 1,200 investors.

RELATED: Affluent Americans Offer Great Trade Potential for Cruise Sales, Survey Finds

Virtual Event

Pivoting Back to Travel | The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

For investors with more than $5M in net worth, cruise locations are also much more diverse, with Caribbean, Alaskan and European cruises being the most popular options; investors with less than $100k have primarily taken cruises to the Caribbean and Mexico.

Other findings include:

  • Older investors were most likely to have taken cruises as well as plan future cruises.
  • Data between married couples and single investors was almost identical; marital status did not seem to influence whether an investor had taken a cruise or the cruise location.
  • For all ages and net worth, the Caribbean was the most popular cruise location.