New Survey Tracks Wealth and Cruising

graphWhile over half (65 percent) of all investors have taken cruise vacations, those with a net worth of $5 plus million, not including primary residence (NIPR), were 39 percentage points more likely to have taken a cruise in their lifetime than those with a net worth, NIPR, of less than $100k, according to the latest Investor Pulse survey from Spectrem Group’s Millionaire Corner.

Only 37 percent of investors with less than $100k net worth said they have ever taken a cruise, compared to 76 percent of $5MM investors, the report says. Investor Pulse from Spectrem’s Millionaire Corner is fielded each month to approximately 1,200 investors.

RELATED: Affluent Americans Offer Great Trade Potential for Cruise Sales, Survey Finds


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For investors with more than $5M in net worth, cruise locations are also much more diverse, with Caribbean, Alaskan and European cruises being the most popular options; investors with less than $100k have primarily taken cruises to the Caribbean and Mexico.

Other findings include:

  • Older investors were most likely to have taken cruises as well as plan future cruises.
  • Data between married couples and single investors was almost identical; marital status did not seem to influence whether an investor had taken a cruise or the cruise location.
  • For all ages and net worth, the Caribbean was the most popular cruise location.


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