Campaigner, a leading e-mail marketing service provider, is revealing new tools to help small businesses better target their e-mail marketing campaigns. These features include segmentation capabilities that filter to target specific audiences and click-through overlay reporting that highlight which links in each generate traffic. Campaigner says that comparable tools have only been available to big businesses and database gurus in the past, and that small business marketers can equally benefit from powerful targeting tools that help them increase conversions and sales through their email marketing.
“For our small business customers, it’s critical to stay ahead of the competition. The ability to target recipients precisely is an easy, and effective way to do this,” said Steve Adams, vice president of marketing for Protus, the provider of Campaigner. “Send different e-mails to men and women; to those that opened your last e-mail and those that ignored it.”
Campaigner helps identify and segment customers and prospects into groups with new, simple-to-apply filters. In addition to information maintained in a customer’s profile, Campaigner dynamically collects and refreshes information about who has opened and clicked on links within the e-mails.
The click overlay report tells the story around each e-mail by highlighting how recipients interact with each campaign. For example, data about who clicks on a hyperlink for a discount promotion code will give direction to future interaction. If the report shows it is a big draw, it can be used again in a future -email.
Additional features include:
* Facebook Sign-up Forms – Small businesses can now embed sign-up forms to their Facebook fan page. They can also elect to receive an e-mail every time someone is added to their mailing list via Facebook, providing instant feedback on the success of this tool.
* Web-Based Image Editing - Campaigner has made it even easier to incorporate a business’ web images into an e-mail template or email program. These images can be edited and snapped in place directly in the template design.
* vCard Support – For Mac users, vCard contacts at a time can now be directly imported into Campaigner.
* Improved Template Previews – Users can scroll quickly over Campaigner’s more than 500 templates and see a larger, easy-to-read icon, making it easier and quicker than ever to select the right template for a campaign.
Campaigner offers a free 30-day email marketing trial. Visit www.campaigner.com.