New Alliances Will Build Agency Sales

The acquisition of new clients will be critical for the success and survival of any agency in the year ahead, Steve Tracas, president and CEO of, said at the announcement of two new strategic alliances with Tripology and Dunhill Vacations.

Tracas said both alliances were designed to drive business to’s member agents in a challenging year. “These new partnerships empower our members to reach out to the traveling public in new and proven ways to broaden their client base,” he said.

The alliance with Tripology, an online referral service that connects agents with high intent travelers, allows members to register for free to become a Tripology specialist. This gives agents access to detailed, qualified leads from travelers who seek guidance from experienced travel professionals. members who register before April will receive five free leads as an incentive. “This new alliance with Tripology is an opportunity for our members to be matched with targeted travelers in need of their specialized  talents,” Tracas said. “Tripology’s strength is in connecting our members with serious purchasers of travel who are ready to buy. We will actively encourage all our members to register.”

The new alliance with Dunhill Vacations also offers new opportunities for agents who participate in’s successful Engagement program. The exclusive partnership with Dunhill Vacations, an established publisher of travel offers, is designed to generate new business.

Launching this week the enhancement— called e-Engagementplus— gives agents access to Dunhill’s qualified travel-interested prospect list to receive promotions through’s Engagement system.

Prospects will come from Dunhill’s database of 1.7 million U.S names and will be allocated to members based on a zip code radius from the agency’s headquarters.

“Engagement has always been a powerful marketing vehicle to retain and entice an agency’s current client list to purchase travel,” said Stephen McGillivray,’s vice president of marketing. “Thanks to our new association with Dunhill, e-Engagementplus takes the program to a whole new level. It enables members to obtain new clients, new sales and new income— all through the same efficient, hands-free process that makes our current Engagement program a best-in-class product.”

Through the e-Engagementplus program, agents will also have access to last-minute special offers emailed to their current clients as well as Dunhill-provided prospective  customers, all with the agency as the sole call to action. members can learn more about Tripology and opt-in to the e-Engagementplus program at Non members can obtain information on at

Read more on:

Suggested Articles:

Virgin Voyages, Brightline and the Greater Miami Convention & Visitors Bureau will co-sponsor a second-night reception at this year's event.

For the second year of its WUATA (Why Use a Travel Advisor?) initiative, Carnival Cruise Line will expand the program. Here's a look at what's in stor

According to Gov. Cuomo's office, the sides did not reach a solution and plan to revisit the discussion next week. Here's what you need to know.