Nexion has announced a rebranding that includes a name change to Nexion Travel Group. The new name reflects the Irving, Texas-based company’s continued expansion, the company said. Along with London, Ontario-based Nexion Canada and an expansion into Mexico currently underway, the combined entity now forms Nexion Travel Group.
“Nexion Travel Group continues to grow, and our new name is a better reflection of our expanding organization which has a broad presence across much of North America,” said Jackie Friedman, president of Nexion, in a written statement. “Reframing our brand identity will help to better tell our story and more effectively serve the organization going forward.”
Nexion Travel Group offers a variety of programs, resources and tools for member agencies, including:
- Educational events
- Marketing programs
- Booking tools and a choice of GDS
- Back-office support, including accounting and invoicing
- Lead generation programs
As part of the rebranding, Nexion Travel Group will be introducing a new logo and brand standards.
The organization also recently announced a new technology platform. Called myNexion, the new platform replaces the former WebView online portal, as well as incorporating a number of other new features and functions. These include a CRM platform that integrates with parent company Travel Leaders Group's suite of marketing solutions, including a new consumer website, lead generation tool, and integrated email and direct mail marketing campaigns, as well as an accounting function that includes vendor receipts and payments, billing, corporate account management, complete GDS integrations, and more.